Writing Press Releases for Small Businesses (B00291-111201)

Course Overview:

This is a basic guide to writing press releases. It is aimed at those who wish to promote their small business in the most cost-effective way. By the end of the course, learners will have a fundamental understanding of press release writing techniques and will be able to produce a newsworthy release tailored to their own small business.

Entry Requirements:

A good standard of English is required.

Course Content:

• An introduction to press release writing
• What is a press release?
• The difference between a news story and a press release
• The press release writing format
• Guidelines to writing a press release
• The attention-grabbing introduction
• The importance of pictures
• How to ensure your press release is likely to be used by the media

Assessment Methods:

Your work will be assessed through in-class assignments

Additional Information:

• If you require further course information or advice & guidance that is not answered in this outline please email bit@racc.ac.uk



• If you would like general information about the college, for example, fees & finance, funding, term dates or opening times please email info@racc.ac.uk
telephone 020 8843 7921, or drop in to our main reception area at either site.

If you would like more information on course fees and how to get additional help to pay for them, please click here

Bring To First Class:

Notepad and pen.

Attendance:

regular attendance required.

Further Study and Career Opportunities:

Alternative Courses:

• B00028-111205 Introduction to PR Marketing & Advertising
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• B00028-111206 Introduction to PR Marketing & Advertising
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• B00029-121302 Intro Certificate in Marketing (CIM) Level 3
  Start: 17/09/2012 Duration: 20 week(s)
• B00261-111205 How to Sell on EBay
  Start: 02/06/2012 Duration: 1 week(s)
• B00261-111206 How to Sell on EBay
  Start: 06/07/2012 Duration: 1 week(s)
• B00273-111201 Marketing Basics for Small Business
  Start: 05/07/2012 Duration: 2 week(s)
• B00284-111201 Understand Your Customer
  Start: 21/06/2012 Duration: 2 week(s)
• B00287-111207 Using Online Social Media for Business
  Start: 01/06/2012 Duration: 1 week(s)
• B00287-111208 Using Online Social Media for Business
  Start: 13/06/2012 Duration: 5 week(s)
• B00287-111209 Using Online Social Media for Business
  Start: 23/06/2012 Duration: 2 week(s)
• B00462-111201 The Art of Advertising - 1 Day Workshop
  Start: 20/07/2012 Duration: 1 week(s)
• B00469-111201 Intro to Social Media Courses - Free IAG Taster
  Start: 18/05/2012 Duration: 1 week(s)
• B00475-111201 Marketing - 1 day Essentials
  Start: 18/07/2012 Duration: 1 week(s)
• B00483-121301 Creating an Online Presence with Social Media
  Start: 20/08/2012 Duration: 1 week(s)

How to Enrol:

Enrolment is best carried out online. If you prefer to enrol in person, you can enrol at either the Clifden or Parkshot centres. You can also enrol by post, payment should be by cheque made payable to ‘Richmond Adult Community College’ and sent to Postal Enrolments, RACC, Clifden Centre, Clifden Road, Twickenham TW1 4LT

Frequently Asked Questions:

“How much homework will I need to do outside of class?”


No homework is set but exercises are carried out in class.

“What will happen if I miss a class?”


There will be no formal consequences but the short duration of the course means you will learn less.

“When will the exams take place?”

There are no exams but there will be an informal assessment in the form of a press release.

“Do I need any special clothing or equipment?”


None

“Is there any tutorial support?”


No, but one-to-one support and feedback will be given in class.

What can I do next?
The college offers a range of enterprise training courses. These include business administration courses, bookkeeping and finance, and personal development courses.

Information Advice and Guidance:

You can enrol online, over the phone or in person at either site
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