Using Online Social Media (B00287-121308)

Course Overview:

This course focuses on the impact of social media and networking tools such as linkedin, twitter and facebook on marketing techniques. It also focuses on how small businesses may apply social media to their own marketing strategies

Entry Requirements:

A good standard of English is required to participate in class. Learner should have a Facebook account or be willing to activate one to complete activities. Also, the learner must have some fundamental computing skills.

Course Content:

Review of how to join social media websites and techniques to become an active member Creating a social media message in order to promote and position your business Promoting your business through online conversations about websites and products Techniques to direct potential customers to your website including posting notices and responding to enquiries

Assessment Methods:

There is no formal assessment. However you will be asked to undertake a range of tasks and exercises during the sessions

Additional Information:

If you require further course information or advice & guidance that is not answered in this outline please email bit@racc.ac.uk If you would like general information about the college, for example, fees & finance, funding, term dates or opening times please email info@racc.ac.uk telephone 020 8843 7921, or drop in to our main reception area at either site.

If you would like more information on course fees and how to get additional help to pay for them, please click here

Bring To First Class:

Notepad and pen.

Attendance:

Regular attendance required

Further Study and Career Opportunities:

The learner may progress onto other enterprise courses which supports business planning and implementation. These include bookkeeping, marketing and personal development programmes

Alternative Courses:

• B00593-121302 Google Adwords - Design Effective Internet Advertising Campaigns
  Start: 28/06/2013 Duration: 1 week Days/Time: Fri (10:00 to 16:00)
• B00592-121302 Google Analytics - Analyse Website Traffic
  Start: 21/06/2013 Duration: 1 week Days/Time: Fri (10:00 to 16:00)
• B00363-121303 Search Engine Optimisation
  Start: 07/06/2013 Duration: 1 week Days/Time: Fri (10:00 to 16:00)
• B00016-121306 Search Engine Optimisation & Internet Marketing
  Start: 15/06/2013 Duration: 2 week(s) Days/Time: Sat (09:30 to 15:00)
• B00472-121306 Social Media for Business - 1 Day Essentials
  Start: 19/07/2013 Duration: 1 week Days/Time: Fri (10:00 to 16:00)

How to Enrol:

For Information on how to enrol please click here

Frequently Asked Questions:

1. How much homework will I need to do outside of class? There is no formal homework but in-class exercises and assignments will be given. 2. When will the exams take place? There are no exams. 3. Is there any tutorial support? No, but one-to-one feedback and support will be given in class. 4. What can I do next? The learner may progress onto other enterprise courses which supports business planning and implementation. These include bookkeeping, marketing and personal development programmes

Information Advice and Guidance:

You can enrol online, over the phone or in person at either site
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