Marketing Basics for Small Business (B00273-111201)

Course Overview:

This two-week course covers the basics of marketing for small businesses. Learners will develop an understanding of the format of a marketing plan by learning about business models such as the SWOT and STEEPLE analyses. They will also learn about consumer behaviour and the importance of the marketing mix. By the end of the two weeks, learners will be able to start compiling a marketing plan.

Entry Requirements:

A good standard of English is required.

Course Content:

What is marketing? The marketing mix (the 4Ps) The SWOT and STEEPLE analyses Consumer behaviour Launching a new product or service Market research Customer needs and wants Aims and objectives Evaluation and control

Assessment Methods:

There is no formal assessment as this course is non-accredited

Additional Information:

If you require further course information or advice & guidance that is not answered in this outline please email bit@racc.ac.uk If you would like general information about the college, for example, fees & finance, funding, term dates or opening times please email info@racc.ac.uk telephone 020 8843 7921, or drop in to our main reception area at either site.

If you would like more information on course fees and how to get additional help to pay for them, please click here

Bring To First Class:

Notepad and pen.

Attendance:

Regular attendance required.

Further Study and Career Opportunities:

This course can progress onto a 5 week course in Pr, Marketing and Advertising, Further 1 day courses in digital marketing techniques (such as social media or search engine optimisation) or towards professional accreditation such as the Certificate in Marketing (September start)

Alternative Courses:

• B00028-111205 Introduction to PR Marketing & Advertising
  Start: 12/06/2012 Duration: 5 week(s)
• B00028-111206 Introduction to PR Marketing & Advertising
  Start: 16/06/2012 Duration: 2 week(s)
• B00029-121302 Intro Certificate in Marketing (CIM) Level 3
  Start: 17/09/2012 Duration: 20 week(s)
• B00261-111205 How to Sell on EBay
  Start: 02/06/2012 Duration: 1 week(s)
• B00261-111206 How to Sell on EBay
  Start: 06/07/2012 Duration: 1 week(s)
• B00284-111201 Understand Your Customer
  Start: 21/06/2012 Duration: 2 week(s)
• B00287-111207 Using Online Social Media for Business
  Start: 01/06/2012 Duration: 1 week(s)
• B00287-111208 Using Online Social Media for Business
  Start: 13/06/2012 Duration: 5 week(s)
• B00287-111209 Using Online Social Media for Business
  Start: 23/06/2012 Duration: 2 week(s)
• B00291-111201 Writing Press Releases for Small Businesses
  Start: 21/06/2012 Duration: 5 week(s)
• B00462-111201 The Art of Advertising - 1 Day Workshop
  Start: 20/07/2012 Duration: 1 week(s)
• B00469-111201 Intro to Social Media Courses - Free IAG Taster
  Start: 18/05/2012 Duration: 1 week(s)
• B00475-111201 Marketing - 1 day Essentials
  Start: 18/07/2012 Duration: 1 week(s)
• B00483-121301 Creating an Online Presence with Social Media
  Start: 20/08/2012 Duration: 1 week(s)

How to Enrol:

Enrolment is best carried out online. If you prefer to enrol in person, you can enrol at either the Clifden or Parkshot centres. You can also enrol by post, payment should be by cheque made payable to Richmond Adult Community College and sent to Postal Enrolments, RACC, Clifden Centre, Clifden Road, Twickenham TW1 4LT

Frequently Asked Questions:

1. How much homework will I need to do outside of class? There is no formal homework but in-class exercises and assignments will be given. 2. What will happen if I miss a class? There are no formal consequences but given the brevity of the course, you will learn considerably less. 3. When will the exams take place? There are no exams. 4. Do I need any special clothing or equipment? None needed. 5. Is there any tutorial support? No, but one-to-one feedback and support will be given in class.

Information Advice and Guidance:

You can enrol online, over the phone or in person at either site
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